Last Wednesday (30th March), I tuned into Tech Nation’s “Rising Stars” 4.0 online awards ceremony to be told about the newest and greatest technological innovations within the UK. It failed to disappoint! From an AI-powered online skincare suggestion service to a free platform that permits grieving relatives to notify all companies in one chase the death of honey. The finalists covered a good range of technological advances across a plethora of industries. The total list of finalists is below and they are definitely worth trying out.
However, during the course of the ceremony what struck me was what quantity of precious time and resource these small businesses have put into attending to the ultimate. Therefore, the question swirling around my head was ‘is it worth it?.
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