Work to improve these metrics will impact conversion rates. And in order to better understand the behavior of the visitor and determine at what point the visitor decides to leave – track and analyze exit points. Experiment and track changes!
3. Abandonment Rate
abandoned basket
Description:
When it comes to sales, large online stores, even with low conversion, receive a large daily flow of visitors, which guarantees them a constant flow of revenue. But what about a small store, whose flow of visitors is not so significant and the majority makes the first and last visit? This is the peculiarity of working in the eCommerce market – it is necessary to constantly find factors that affect the interruption coefficient and eliminate them.
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