Now a days nobody will turn a good photo down and you can take our word for it. This fact is as actual of casual everyday parties, weddings, events and our daily lives. One of the most successful ways to accomplish this is “Hashtag Printer”. It is a method applied locally that leads to global results.
Even big brands are quickly realizing the value of a good photo and pulling out all the stops in curating an enjoyable, entertaining and memorable experience for their guests with some great pictures. To know more about this firstly we will discuss about What is Hashtag printer and how it works.
What is Hashtag Printer?
Hashtag Printer is the perfect way to engage your guest with your brand on social media by instantly printing all photos which are posted in Instagram and Twitter with required Hashtag.
This allows guests to tag the event hashtag in their social media posts and in return they receive a free printout of their photo. Its is also a fun way to encourage guests to take photos at your event and tag them with the proper hashtag and credentials.
How it works?
Simply click a photo at the event and then add the hashtag which is provided for that particular event while posting it in your social media, then the hashtag printer software will recognize that hashtag and prints picture instantly within seconds. You can also take that printed photo to your home as a souvenir.
· Click a Picture
· Add the Hashtag
· Get a Print
By using this you can drive guests to your event, not only in your event you can also increase sales in your business, to know how check out below mentioned points.
1. User Generated Content
User Generated Content is any type of content such as Images, Videos, Text and Audio posted by users in social media platforms like Facebook, Instagram, Twitter and Wikis. It is the act of users promoting a brand rather than the celebrities promoting brand itself.
To know clear example of User Generated Content, see below picture
In this photo Varun Dhawan promoted a brand at the same time some other user also posted a photo with the same brand. while comparing both pictures the picture which is posted by User got 694 likes whereas brand promoting itself by Varun Dhawan got only 394 likes.
Also Read: Marketing Event Ideas for Colleges
We can also use hashtag printer to generate User Generated Content for Colleges, Hotels and Restaurants to drive sales.
2. Successful Hashtag Campaigns
Hashtag Campaign is a marketing initiative to boost your social media reach. It will create Engagement, build Brand Awareness and drive Traffic for specific product or idea. They can even shape your brand and also encourage the creation of user generated content.
It does not matter if you represent a small company or a multinational brand, Successful Hashtag Campaigns can serve many purposes, they are
· Creates Brand Awareness
· Increases the visibility of your content
· Makes it easier to track and quantify your content
· Boosts your followers and retweets
· Get your audience involved
· Promotes events effectively.
· Helps in running social media contest or launching a product.
3. Social wall
Your guests are your events marketers, but despite of your efforts, it can be very hard to get guests posting in the heat of the moment, also it will be even harder to get them to tag your event if they do. Fortunately, there is a simple investment you can make to encourage participants to share their experience in social media i.e. Social Wall
Social Wall is one or multiple screens at your event that display posts and photos that are tagged with your events hashtag on social media networks like Instagram and twitter. Guests love to see themselves on the big screen and a social wall is great encouragement to post in real time.
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