No, it is not; a great product only sales when a buy is attracted towards it; a buyer will only know the quality of the product when he buys it; how will the quality help if the product sits on the shelf, day in day out and there is no one to try it. Customers will not be able to test your product till he or she is attracted towards and they will not be attracted towards it until your packaging is good enough to impress them. Apart from that, smart packaging increases the value of the product; for example, custom rigid boxes are reliable as well as impressive; they can be reused once the product is taken out of the box. Here are a few tips for elevating your cosmetic brand with the aid of custom cosmetic packaging.