The present era is technology era where everything is digitalized. People prefer digital devices not only for personal use but also for gifting purpose. So, this had led to a general feeling that with the introduction of laptop, I-Pads, mobile phones, iPod and other such gadgets, the pens have taken a back seat. But this is not exactly true. The cost that comes with such items is also huge which gives space to other lesser cost items to be more popular and usable. One of such products is the personalized pens which still enjoy the same charm and impact in the industry. Also, with the stiff competition in the market, the sale of personalized branded pens has increased. No matter how many new things entre the market, the place of pens is not overshadowed. They are still used with the same grace, importance and love as they were used earlier is the non-digital days.
