The best kind of packaging is the one that is done in custom rigid boxes. There are many reasons for choosing custom rigid boxes; the most popular one is that it adds value to your product and gives your brand a distinct identity. Moreover, buying wholesale rigid boxes also helps you reduce your cost. There are many reasons, and almost all businesses are aware of these reasons. However, you can't take full advantage of your luxury packaging unless you do it right, and doing it right means you need to follow trends. When a brand follows a trend, it is doing simply what the market needs it to do. The gets the brand the limelight it needs to sell its products. Here are the latest trends in the market regarding luxury packaging as well as custom rigid boxes.