The term User Generated Content is self-explanatory. It is the content that has been created by the customers, guests, or fans can be called as User Generated Content. In short, it is called as UGC.
The main goal of the User Generated Content is to make the users promote the brand or the product rather than the company or brand promoting themselves. The User-Generated Content has been highly successful for the brands in the past in making the most effective brand strategies.
According to the LinkedIn Survey
Why User-Generated Content is so Important?
From the above, I hope that you understood what is User Generated Content. Now it is time to know why User Generated content is so important for the present brands to promote their brand or implementing User Generated Content into their marketing strategies.
There are many reasons for the brands to incorporate user-generated content into their content strategy, yet many brands overlook this tactic.
With people being so socialized these days which allows people to interact with each other throughout the globe. A person born before the 1980’s never imagined that they will about to call their family mate located in the USA from India. But with the vast technology improvement within decades now they even see the people there through a video call (they are many platforms to list).
1. It directly takes the brand to the right target audience and communities
2. It helps to build trust
3. It increases engagement and time spent on your site or social media platform
4. It makes the stakeholders happy and makes them feel like they’re an important part of the conversation
5. It helps the brands to reach a wider audience
6. It provides your brand with higher search engine rankings, credibility, and online visibility
7. As it is generated by the end-user, which makes it a more trustworthy source than an inhouse content
Different Ways to generate User Generated Content on Social Media:
Most of the content teams everywhere use major content in the form of blog posts, infographics, whitepapers, videos, and more but User Generated Content from Social Media will be more effective which comes Below The Line (BTL activities) marketing.
1. Create Brand Desire:
Humans by nature wanted to get the things which they find more interesting online. Sharing exceptional User Generated Content is a great way to increase the brand’s desire. For restaurants, hotels and tourism brands it is so powerful to showcase your place or recepie through visitors’ lens.
The user-generated content examples they share rack up thousands of likes and inspire followers to parts of the province they may never have visited (or even heard of) before.
Of course, the UGC Marketing is for products, too. Social marketing is an integral component of any business operation in today’s times. Selling on Instagram is a hot favorite among producers and sellers to propagate their products and it is indeed showing results by driving sales.
Apple recently promoted its iPhone through a user-generated content campaign on Instagram looking for outstanding photographs and promoting those pictures.
2. Showcase Brand Loyalty:
Creating desire is all about making the people use your brand or product for the first time. But building brand loyalty is a long term relationship with customers which results in multiple sales over time.
People like to generate User Generated Content may be one of the huge fans for your brand or the product. They have probably bought from you more than once. If they have only made one purchase, it was probably a meaningful one. User-Generated Content allows you to harness that brand excitement and foster a sense of ongoing loyalty in people who may be less familiar with your brand.
3. Build a content library
It can be a constant challenge to create new, fresh, great-looking content for marketing business on social media. User-generated content campaigns are a way to help build out your content library so you’ve always got relevant content to share.
Products in generating User-Generated Content:
1. Hashtag Printer
2. Social Wall
3. Hashtag Contests
4. Data and Analytics
5. Testimonial Videos
Hashtag Campaigns have now become an integral part of any brand’s marketing strategy to the extent that they are not just propelling social media campaigns, but driving the entire marketing campaign altogether. Here are nine most successful hashtag campaigns, which created a lot of traction and made the right connect with the target audience
Some successful hashtag campaigns that had got huge attention from the world
1. Coca Cola
2. Calvin Klein
3. iPhone
4. Audi
5. Heineken
6. Adidas
Generate a Perfect UGC Strategy for you.
All the best
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