We can say that lead magnet is a special offer that you promote to your audience in exchange for their email address. A lead magnet is also a generic term for an item or service which is provided for the specific purpose of collecting contact information; such as, lead magnets could be free trials, samples, white papers, newsletters, and/or e-newsletters. Lead magnet in advertising has come to stay as one of the most effective methods used in promoting a brand or product. It helps you target potential consumers. You can also use it to attract people who have expressed interest in your product through other means. If you need any kind of lead generation service, investor leads, real estate leads, property leads and investment leads, quality email leads, PPC Lead Generation service, B2C lead generation and Final Expense Leads, we can help you. Call me: +44 (0)1628 397 590.