Google Ads are online advertising services offered by Google. These ads usually appear at the top or the bottom of the search engine results page (SERP).
Google AdsGoogle labels the sponsored advertisements as “Ad" at the top of the search results pages.
Google Ads: How do they exactly work?
You may still wonder, What are Google Ads? and how do they work?
These ads are keyword-centered, which means they contain the words that potential
customers are most likely to search.
After choosing the most used keywords related to the company’s services or products, the digital marketing specialist will use them in writing the proposed ad.
Types of Google Ads
We can classify Google ads according to their delivery format. These ads include:
Text ads: These are simple, short text ads. Such ads usually appear on websites or search engine results pages (SERPs) when people search for a product or service using the targeted keyword.
Display ads: They are graphics-based ads that appear in the form of horizontal, vertical, and squared images. These ads appear on web pages or applications that users visit.
(Display ads appear in the form of various-sized images. They appear on both websites and applications)
