The way companies relate to their customer's changes constantly. While for some time few results measurement tools existed, today we can understand the results of our efforts with a few clicks. Tools like social networking and Google have become big business allies.
As a result, being on the internet is essential for today’s business to succeed. After all, consumer habits have changed, and many customers have come to relate to brands across the web. While this is a good thing, it has also increased competition for space and customer attention.
For this reason, many companies are looking for new ways to be ahead of their competitors. This way they can better relate to consumers and achieve even more results.
In the Age of Apps, companies have found an interesting solution: create a custom app for your business to connect even more with your audience. But does this strategy work anyway?
