FMCG, or Fast Moving Consumer Goods, is the sole reason for India’s fast-rising need for usual goods and services.
The great bulk of the population relies on fast-moving consumer goods (FMCG) firms to provide such fundamental necessities. FMCG items are easily purchased, and have large volumes but are low cost. Examples include household goods, over-the-counter medications, food, personal care products, stationery, and consumer gadgets.
The top FMCG firms distribute their products over the length and width of the country via a vast distribution network.
Fast-moving consumer goods (FMCG) are usually responsible for producing, distributing, and marketing fast-moving consumer goods. The FMCG industry is considered the fourth largest sector in the Indian economy. The household and the personal care product accounts for around 50% of the sales followed up by healthcare which accounts for 31-32% and food and beverage accounts for the remaining 18-19%.
