Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience. You leverage the data to create personalized experiences across multiple channels and touchpoints. It’s not enough to collect data; the real deal is analyzing it right.
The blend of data science and analytics will help your business answer the most complex questions, unraveling the intricacies of what the customer wants. This blog post will help you form a unique perspective on customer intelligence. Let’s drill it down!