Marketing is one of the major aspects for any business thus it is not an exception of app business as well. Things that are marketed well are sold well, and everyone is well aware of that, and traditional marketing is something everyone is aware of, but what about digital marketing or app marketing? I am here to help, Based on my experience over 8+ years into this field here are some key points that I consider for designing the marketing strategies:
1) Research your Target Audience
2) Competitor Analysis
3) Create a Landing page dedicated to the app
4) App Store / Play store optimization
5) Create Referral programs for onboarding users
6) Design Campaigns that focus on App Installs
7) Get Reviews on App Store/Play Store
8) Manage those bad reviews & try to provide a satisfactory resolution to their problems
9) Work on SEO for landing page
10) Run Social Media Campaigns & Give away campaigns
11) Setup in-app advertisement campaigns to drive more users
12) Marketing Notifications & News Letter
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