If you don't have custom packaging for your business, you'll likely have a difficult time competing with your competitors. Before you start spending money on custom packaging, make sure that you know how you're going to benefit from it. When people use a custom box to ship something to your house instead of using a regular box, they are going to be able to save money on their shipping costs. You can build your brand reputation and the image just by offering your customers a quality package at a great price.