Standardized file naming and metadata nomenclature ensure accurate, complete, and consistent data, allowing easy file tracking and measurement. In cross-channel advertising, standardization enables teams to locate files across all platforms quickly and efficiently. Consistently updating tracking tags is another pre-condition for accurate data measurement. Ad tracking registers the clicks and impressions of an advertisement, giving teams a more comprehensive understanding of performance metrics.
Improving Data Fidelity With Proper Pre-Conditions
Advertisers heavily invest in strategies that drive revenue. Without reliable data, strategies are undermined, leading to ineffectively used budgets and resources. Advertisers must first invest in effective DAM solutions to avoid errors and accurately measure performance to improve data fidelity. However, many still struggle with inadequate and outdated ad-tech platforms that serve as junk drawers for legions of unorganized assets. Having reliable data drives some advertisers to flourish, but ineffective DAM solutions are holding others back. As cross-channel advertising evolves, advertisers scramble to manage proliferating assets and get clean measurement data to drive strategy.