Having at least some background information about a certain country is a requirement of any professional language services because of the huge impact culture has on global business. Language services, translation in particular, needs to bridge cultures in order to make your finished projects usable in another country. It is also important for the business professionals to familiarize themselves with the local culture; a foundational and necessary step ahead of reviewing projects, communicateing and negotiating deals so that businesses are driven to a much greater global success. Read on while we give practical advice and explain how you can benefit from the impact of culture on global business.