Social Media Is Emerging Day By Day Like As Instagram. Here Are List Of Essentials For A Successful Instagram Account. Marketers should include Instagram into their social media marketing plan because of its 500 million daily users and the fact that more than 80 percent of the accounts on the platform follow a business account. You can tell a good Instagram profile by its unique username and profile image, as well as its continuous stream of Instagram Stories and photographs. It also has an informative but enticing description that includes links to relevant landing pages or campaigns, and so on.