The trends in the online commerce industry play a pivotal role in determining the viability of offline businesses. E-commerce is indeed the future of retail, however, it is not a threat to the traditional business. With the advance of omnichannel retail, e-commerce and digital marketing services are supplementing traditional brick and mortar business by assisting brands to reach out to prospective customers at several touchpoints. Fashion-oriented brands are no exception. The Indian fashion industry is slowly warming up to e-commerce. A research conducted by Myntra stated that the number of online fashion shoppers is expected to reach 120 million by the end of 2020. With the emergence of online shopping trends, India has witnessed a significant change in consumer buying behavior over the years. It has caused a considerable shift in the market dynamics of fashion-based businesses. In this article, we’ve enlisted seven digital marketing tips to assist fashion retailers in reaching their target audience and driving traffic. Also Read: Audience Targeting Strategies to Improve Your Digital Marketing Campaign
