The packaging industry is going through progress and development. When we talk about retail packaging, no one can ignore its significance and innovative characteristics. As the competition among brands is at its peak these days so you have to create fascinating and stylish display boxes if you want to rule over the packaging industry. The packaging companies are trying their best to make advance and unique packaging. The product should meet the challenges and competition of the retail market. The counter display boxes are playing a vital role. The best thing to consider about the packaging is its material. So the material of retail packaging should be durable and flexible. No doubt the use of cardboard is wide to pack various products but the counter display boxes are also in use to make fascinating packaging look. Here are some of the features that help to promote the brand.