Political ads can be an incredibly powerful tool in your campaign’s arsenal when done correctly. Both marketers and political operatives use direct mail as a primary tool in their campaigns for political candidates. Direct mail campaigns use media like brochures, postcards, newsletters, and the classic glossy mailers in a targeted way to either promote a candidate, attack an opponent, or both.
Unlike other forms of outreach, direct mail is something that needs to convince people fast, and it pays off to have a direct mail strategy that intelligently delivers a political message in a concise and meaningful way.