The rise of digital media has affected most aspects of our lives, it is no wonder that everyone wants to capture a piece of this shiny new opportunity. And they are not wrong, digital marketing is indeed powerful and most of us have largely benefited from it. There are tons of channels that digital marketing has opened up for marketers to connect with their customers. But alongside this narrative, a notion has developed that digital marketing will replace the traditional form of offline marketing. Which is true, but only to an extent.
