Off-page SEO, an essential component of search engine optimization, focuses on optimizing factors external to a website to improve its online visibility and authority. This technique involves strategies beyond on-page content and structure. Off-page SEO primarily revolves around building high-quality backlinks from reputable websites, as these serve as a vote of confidence in your content. Social media engagement, content marketing, and influencer outreach are other vital off-page tactics that enhance a website's online presence. Effective off-page SEO not only drives organic traffic but also boosts your website's trustworthiness in the eyes of search engines, ultimately leading to improved search rankings and increased online authority.