Everything You Should Know About Voice Search for Better SEO Results
Nowadays, technology is growing day by day, and people want to make their lives easy by using the latest technology. More often, people tend to use those technologies that can save their time, so they can make fewer efforts to complete any task, says Mohit Tandon.
In this article, we are going to discuss how voice search can help in SEO results?
Back in the day, people used to type their query into the search box to find a result from the internet, but we can’t say that now people are not using a traditional method of searching something, but after the invention of voice search, people are more often performing their searches through voice. You may have used some voice assistants that are grabbing the attention of people because of their features.
What Does Voice Search Mean?
As the name suggests, it is a technology that enables people to speak into a device to get an answer to a query. Usually, we type something into the search bar, but now people can get a quick answer from the device by speaking into it. The rapid growth of voice search technology can be seen in the devices from smartphones and PCs to home assistants.
Why Voice Search Matters?
High demand for voice search technology, many digital marketing agencies are also opting for voice search because many searches are made through voice searches. Mohit Tandon says, “Voice search carries plenty of benefits with it, let’s discuss with it an example, if you are having a smartphone, then most probably you will search anything via voice search instead of writing a long query, especially if you are in a public place or rush.”
It has been estimated that most of the searches will be conducted via voice search technology. If you are already following SEO strategy, then optimizing your site for a voice search won’t take more than a few minutes.
Voice Search for Better SEO
Popularity for voice search is increasing, and it seems that it will rank high in the marketing trend’s list for the coming years too. The following are some tips that can help you in website ranking in response to voice search.
1. Tone And Language Should Be Natural
As you know, written and verbal communication is different from each other. While writing any query, people may use short keywords, but while speaking, they use long keywords, also known as long-tail keywords. However, you should recognize your audience type so that you can use those keywords that can answer specific queries of the users.
Let’s take an example, suppose you want to see a coffee cafe near you, and while using voice search, you may speak, “what are the best coffee cafe near me”, and while writing, you may type, “best coffee cafe near me”, here the point is when you speak, you use long query as compared to written query. In short, your keywords and content should be naturally written, and follow conversational language to get a high ranking for your website.
2. Use of Long-Tail Keywords
SEO is all about arranging keywords in a specific way and use of relevant content. As you might notice that while typing into the search bar, you type a too short query, and while speaking into the device, you use descriptive sentences. In short, your content should include all relevant keywords that are most probably to be spoken by the user.
Basically, you must try to include long-tail keywords instead of short-tail keywords while optimizing your site for voice search.
3. Optimize Your Site for Featured Snippet
You may have seen a featured snippet many times, but you may be unaware of it. Basically, when you search for any query and Google shows you an answer box at the top, is known as a featured snippet. The featured snippet can help to rank high any query, that’s why everyone should go after the featured snippet. Getting a featured snippet, you are not only going to see high traffic, but your result will be optimized for voice search.
4. Brief And Specific Answers
The users most probably go for that answer, which is to-the-point, and provide that answer what they want. If your answer is specific, simple, and easy to read, then it is perfect for the voice search result. It is suggested that when you optimize your content for voice search, then remember, your answer should be completed within 29 words, but it doesn’t mean that you need to stop writing the rest of the article, but your answer for the specific query should be concise and short.
5. Responsive Website
Most of the searches come from smartphones, so your website must be a responsive or mobile-friendly website so that if users want to perform voice searches from their smartphones or tablets, then they can perform without hassle. It is the responsibility of a website designer to make a website mobile-friendly, so that whenever users come to your website through voice search, then they can navigate your site to get more information.
6. Boost Local SEO
Make sure you have Google My Business (GMB) account because most of the voice searches come from the users who want to know the information about particular businesses such as opening and closing hours, address, services, and much more. It adds value to local searches because plenty of voice searches are made via voice search.
Future of Voice Search…
The future of voice search is highly on the peak, and it will gain more popularity in the coming years. People are using voice search instead of typing any query because it saves time and more convenient to use. Digital marketing agencies are using SEO strategies with voice search optimization.
