Getting visitors to your website is one of the first successful steps of inbound marketing, but how do you keep them engaged? Before you can focus in on creating engaging content, you must have a firm grip on who your target audience is. Understanding what they look like, what their interests are, and what they are looking for is key to finding ways to keep them engaged. In this blog, I mentioned several factors that are involved to engage users to a financial website such as web design, innovation, interaction and trustworthy options. Click here to read more.