In We explore the remarkable contributions of Michael Della Penna, the Chief Strategy Officer of InMarket, in this interview.. His visionary leadership has driven transformative changes, addressing industry problems through innovative solutions. Michael’s strategic guidance has enabled InMarket to leverage data and analytics, deliver targeted experiences, navigate digital transformation, and stay ahead of market trends. Join us as we explore Michael’s insights and the pioneering initiatives that position InMarket as a trailblazer in the industry.
Michael, can you tell us about your background and how you came to be the Chief Strategy Officer at InMarket?
I’ve spent over 30 years in the digital advertising industry and found my passion for data-driven marketing and storytelling early on. From the early stages of my career, I found myself drawn to companies that were powering digital experiences for their customers.