Having a substantial budget did not give us a license to spend recklessly. Instead, we focused on accountability in digital advertising through proper tracking. Our core principle was rooted in the mindset of consumer marketing, and it served as the foundation for establishing HireClix. Even today, human resources and talent acquisition leaders face challenges in quantifying the return on investment (ROI) for their recruitment endeavors, and we recognized our ability to bring clarity to this issue. Our mission is to assist organizations in spending more intelligently, measuring their ROI, and enhancing their employer brand.
