As of 2023, 43% of American consumers prefer online over in-store shopping. Tough pill to swallow for brick-and-mortar stores, right?
But there’s a silver lining – this shift can actually work in our favor. It’s a clear signal for business owners to get creative and reel those customers back into the stores. And you’re not going to do that just by emphasizing the benefits of shopping in-store. You need to stand out.
Waiting for customers to come to you won’t do the trick. You need to entice them, give them a reason to step inside, or offer something competitors don’t. That something could be artificial plants.
Although artificial plants for commercial use are not new, few businesses are using them. If you’re one of them, you’re missing out on revenue.
How?
Let’s find out.