Brand identity, brand loyalty, and brand values three go hand in hand. When it comes to brand building and getting loyal customers, there is nothing more than custom packaging and marketing that can help you. Building a brand name and an identity that is worshipped by people isn’t easy. Years of effort, planning as well as time goes into making a brand recognizable. You can’t build brand identity in a day, but one wrong move can mess it up in a day for sure.