India’s retail market is estimated to be worth $600 billion. And E-commerce comprises only 5% of the total. Approx. 40% of the Indian population lives in cities. So, it’s pretty clear that eCommere has transformed the way business functioning in India. And it becomes clear that there’s still plenty of room eCommerce reshaping economy in India. With the growing ‘Digital India’ movement, expectations rise that internet penetration will increase in rural areas as well. Hence, giving a lot of untapped opportunities for local players.
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