To start with engagement marketing, there is one rule that you have to keep in mind – understand and love your customers. The first step is to know your customers. In the previous example, Cartoon Network knew that their potential audience was a group of people who love eccentricity as the show itself is quite eccentric. Thus, they pulled off an eccentric stunt. More importantly, it is very important to love your customer. Engagement marketing is not possible until and unless there is an intimate relationship between the brand and its customers.
