I often speak of something that I refer to as the Zuckerberg effect. Its a trending phenomena in the ecommerce space. On a very regular basis I come across new entrepreneurs or seasoned vets undertaking ecommerce ventures. It can be argued that business is business, but one thing remains true, ecommerce businesses are technology based companies. The very nature of the word ecommerce starts with E, e for electronic. A term possibly outdated in the sense that ecommerce is now crossing the chasm of omni-channel selling and should be looked at more as digital commerce, modern commerce or even more simply commerce or retail.
