Digital Marketing is the process of creating, delivering and measuring the effectiveness of online marketing activities to acquire and retain customers. Digital marketing encompasses digital advertising and promotion, e-commerce, digital packaging, public relations and other forms of interaction that take place over a computer network.
Digital Marketing is a strategic approach to building a successful business. It helps in reaching out to your targeted audience by using digital media effectively.
Digital Marketing can be defined as “the process of planning and executing an integrated strategy to build consumer awareness, drive sales and build brand loyalty”.
