Did you know that the most selling and earning industry in the U.S. market is beauty and personal care? Cosmetics and skincare sell more than anything else in the US market. In 2016 the total sell was valued at $84 billion. Not only that but the product from the US is delivered all over the world, this makes the US makeup brand extremely popular, but do you know that all these have created their band’s identity through their custom packaging. Box manufacturers can only do so much with your custom packaging, you, as a brand, need to set the mood for your products. The way customers see your cosmetic brand depends a lot on how you pack your product. For example, the lipstick boxes should mimic the colors of your brand, your logo as well as reflect your company values. This will make the more recognizable and popular with the crowd. Here are some of the most popular packaging designs that are used by top-selling brands in the market.
