Buying clothes for children as young as between 1-3 years old can be a delicate affair. You must be aware of the available offers. In the online medium the fashion retailer would strive to capture the attention of the buyer through numerous deals. However the most important aspect is how valuable the offer is for the buyer. It is not only about design and price, the ability to demonstrate the notion of 'I care' will be considerable when dealing with buyers in the online medium. How quickly the offer may fade away is an important determining factor for the buyer. Have you done enough preparation to lure the prospective buyer to make informed choices in selecting fashion apparel for children? Also, inexpensive must not collide with cheap offers. This is very important when dealing with customers in the online medium. You desire for the best possible package that is offered by an online retailer. The value that can stimulate the buying decision needs to be studied in length to elaborate how different types of apparel would resonate with the buyer's choices. Always remember the customer would be looking for different types of benefits from the same product. You must be aware of these realities. It is estimated that the children's apparel market has immense potential and is expected to grow by 23% by 2019. The estimates suggest that the rate at which children's apparel is getting the endorsement of the buyers in the online medium, the competition between the fashion retailers is expected to increase significantly. This will include price competition, the development of the design industry and the choice of fabric used in production. Furthermore the use of cutting-edge technology will be important in designing comfortable wear for the children's market. The best offer by a fashion retailer will be able to garner attention of the different customer segments. A baby shop is a retailer that focuses in selling children's wear and accessories. The variety of designs that are developed keeping in mind the latest trends are manufactured through the utilization of the latest technology. Children as young as 1-3 years of age may not be able to effectively communicate their comfort with the fabric, therefore the fashion retailer has devised the most optimum fabric choices for the buyers to choose from. In this respect, keeping in perspective the different demands of the apparel where the fashion retailer offers casual as well as smart wear for the children category. The offer is supported by the different designs and availability of the apparel in different colors to ignite the choices of the buyers and also offer them different ranges.