CHANGING TIDES FOR TIER II CITIES OF INDIA
Since the past decade, small cities of India have been catering to the nation’s successful economic growth. Now, the country’s top Tier II cities are on the verge of a major change. Besides rapid advancements in technology and greater connectivity, there’s good scope of unprecedented business growth in small cities of India. In spite of the popular belief of an existing dichotomy between big and small cities, there’s an interdependence symbiotic relation between the two. But now, there’s a massive shift of focus from metro cities to smaller cities, in terms of growth opportunities. The speedy digitization process in India has further fueled the growth rate and these markets have been benefitting from it.