Chashma, a revolutionary eyewear brand in India, aims to change the face of the eyewear industry by providing high-quality vision care and top-notch eyeglasses, sunglasses, and contact lenses to every Indian, regardless of their prescription or non-prescription eyewear needs. In a country where vision problems are a common concern, Chashma is committed to addressing the lack of access to eye care through social initiatives, retail stores, and an online platform.
India accounts for one-third of the world's blind population, and a large percentage of these cases could be prevented with proper eye care. Through its eye camps and free eye tests, Chashma is bringing the best of vision care to marginalized communities, including children who may have undiagnosed visual impairments leading to significant learning difficulties.
One of the significant challenges in the eyewear industry in India is the lack of standardization and affordability. Chashma addresses these challenges by providing high-quality lenses at affordable prices, customized to fit each customer's unique needs.