Can you tell us about the concept of purpose and polarization going head-to-head? How do you think companies can effectively balance taking action on societal issues while navigating politically polarizing topics? How do you suggest companies strike the right balance?
The concept of purpose and polarization going head-to-head is top of mind for both business leaders and employees. Despite 88% of corporate social responsibility leaders (CSR) leaders believing companies should continue to take a stand, 71% of them also believe companies should be cautious about the issues they support to avoid alienating stakeholders, according to the State of Corporate Purpose 2023 trends report. In these challenging times, companies find themselves in a difficult position. Frankly, I wish there were a simple solution or playbook, but the reality is that each company will need to do what is right for their business and stakeholders and use that as a North Star to guide them through this period of uncertainty.
