On-page SEO refers to the optimization of individual web pages to improve their search engine rankings and attract more organic traffic. This involves optimizing various elements on a webpage, such as content, HTML source code, and site structure, to make them more relevant and appealing to both search engines and users. In the realm of digital marketing, on-page SEO plays a crucial role as it directly impacts a website’s visibility, credibility, and ultimately its success in driving targeted traffic and conversions.