The biggest shopping event of the year is about to happen and businesses have started preparations for it. Yes, I am talking about Black Friday and Cyber Monday which are two major events of shopping holidays around the globe. It's not just an event but the opportunity to drive heavy sales to your business before the end of the year. Businesses around the globe participate in this business, whether it be an online business or offline, everyone takes part in it. So, in this article, I will tell you how you can utilize most of this event. Let's start with methods or techniques you can adopt to get most sales this year.
7 Unique Black Friday Marketing Ideas for Your Business
If in case you are not aware of Black Friday, let me give you a quick introduction of it. After the American thanksgiving, Black friday is the day which is an official start of the holiday shopping season for consumers. During these shopping holidays, retailers promote their products with heavy discounts which result in attracting more customers and getting more sales. It is the best time for new brands to attract new customers in a large volume.
1. Deal of the Day / Hours
Deal of the hour is one of the best ideas which retailers use during shopping events. Hourly deals work well to target customers based on products. Retailers usually prefer keeping deals secret until the date of the event. Along with hourly deals, you can also cross-promote black friday special deals. Offer crazy deals will keep your customers interested in your business. Creating multiple pages specific for deals is a good practice. You should priorly promote your hourly deals via social media and newsletters. It helps in creating buzz and driving interesting customers to the business.
2. Gifting Ideas & Guides.
Along with the start of shopping holidays, it's also an event where people do shopping for the biggest festival, Christmas. People do look for gifting ideas and gifting guides on the internet for their loved once. For example, best Christmas gifts for wife, best Christmas gifts for mom, best Christmas gifts for girlfriend, etc. These are perfect examples of gift ideas and guides which helps in deciding a perfect gift. So, you are here solving a problem of the user, in return, you should prepare a list based on your products for different people and age groups so that you can be found. If you share some general gifting ideas, it won't work that much great. So, try to be specific with the type of products and to the people who are being targeted.
Marketing these guides so that it can reach the target audience can be quite tricky. If you want to go with the organic method (SEO), you may need to surpass the competition which will require a lot of hard work and time also. Another way of marketing is that you put some budget for advertising your list of gifts. Facebook, Snapchat, and Instagram can be some good platforms to promote such gift ideas.
Freebies and return gifts play an important role in attracting customers. Gifting doesn't mean you need to gift something expensive in price but something valuable. Something which gives some value in return to the customer. It also helps in improving brand attention among customers. You can also set parameters like the person who spends $150 will get "x" product and the person who spends $300 will get a "y" product and so on. There is a lot of portal like Oberlo, AliExpress, or maybe some of your local manufacturers can give some cool gifts under $5 only.
