7 Programmatic Advertising Trends And Stats For 2024
The programmatic advertising landscape is constantly shifting and will likely look quite different in 2024 compared to today. Some of the biggest changes on the horizon involve new advertising formats like connected TV (CTV) and digital audio taking off, while third-party data usage declines due to privacy regulations. Advertisers will also rely more on artificial intelligence and machine learning to optimize campaigns. Video and mobile advertising will continue to dominate. Overall, programmatic advertising is poised for tremendous innovation and growth in 2024. This blog will explore the most important programmatic ad trends to watch as we head toward 2024 and beyond. Advertisers can harness these developments with the right strategies to drive better campaign performance and customer experiences.
