Hidden Hype was founded in 2011 by Rami Tannous in San Jose, California for those with a passion for fashion. Rami’s vision was to create a brand that represented positivity, culture, and roots for those who still love the chase. Quality, integrity, and staying true to the brand is what’s most important. Hidden Hype stands by these traits!
The great vibes of streetwear from different cities is the inspiration behind Hidden Hype. We’re proud to be the go-to shop for Bay Area clothing. From that hard to find Kappa hoodie, Ice Cream jeans, and more, we got the drop on exclusives. The passion and pride within the clothing industry has made Rami even more driven. Being in the fashion business for over 10 years prior to launching Hidden Hype, Rami knew his love for streetwear was forever. In 2011, Rami set off to pursue his dream and dropped the first Hidden Hype collection from his apartment. His new line quickly grew through internet buzz, which soon led to his retail flagship boutique in The Bay Area.
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