The purpose of designing a website is to engross the visitor and convert them into customers. The call to action button helps you to do that. Call to Action button could be anything like if your website is a shopping destination, so you may add a button ‘Buy’ which redirects the user to the latest collection. Similarly, if it is a banking website, you may add the ‘Open Account’ button.
Basically, a CTA takes the visitors to other pages of your website where they get more information about your business or services.
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